For Mariah Carey’s “The Celebration of Mimi” Las Vegas residency at Park MGM, Array Marketing partnered with Amazon to bring an innovative merchandise pop-up to life - overseeing every detail from concept to installation.
Powered by Amazon’s Just Walk Out (JWO) technology, the space delivers a seamless fan experience with dynamic design, integrated lighting, customizable branding, and a frictionless checkout, letting fans grab their merch and get back to the show in no time.
