Case Studies
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Natural Collection Gets Back to Its Roots
Back in the beauty aisle and better than ever, Natural Collection returned with a fresh look rooted in sustainability.
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Anastasia Gets an Architectural Glow-Up
Anastasia Beverly Hills brought beauty with an architectural edge to Sephora.
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Inside the Marc Jacobs Beauty Relaunch
An iconic name made its way back into beauty, with a global retail rollout bringing the brand to a new generation of shoppers.
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Redefining Ulta Beauty’s In-Store Experience
From dated to double-digit impact: inside Ulta’s fixture transformation.