At Array, we have a long history of collaborating with our clients to design and develop custom merchandising displays that express their individual brand equity. Lancôme were looking to update their 200 ULTA Boutique locations with tester units for their Essential Care & Anti-Aging skincare lines. They contacted Array to initiate the process.
We partnered with Lancôme to design and develop customized units that clearly communicated regimen and product benefits to the customer. These dynamic units each measuring approximately 77” inches in length, were designed to display up to 27 SKUs in the Essential Care category and 19 SKUs in the Anti- Aging category. Each product sits perfectly in their own polished 3/8” clear acrylic template, which is illuminated from below with an LED light panel. Behind each individual tester, sits several pieces of saleable product. The front of each tester panel contains product information including SKU name and price as well as color coded graphics to help with navigation.
These displays include backlit signage, which highlights product categories and adds to the visual appeal, making this tester unit stand out.
Array is committed to offering creative, innovative and quality retail merchandising products and services to our partners. We ensure brands and retailers alike receive units that drive foot traffic and effectively utilize floor space while providing consumers with eye catching, organized displays that simplify the buying process.