Array Marketing Recognized with 2026 Skillsoft Canada Customer Award for AI-Driven Learning Innovation

This recognition reflects our commitment to rethinking how learning can better support our teams, making it faster, more relevant, and more closely aligned with the needs of our organization. As our business continues to evolve, we saw an opportunity to move beyond traditional learning models and create a more responsive approach. By using AI to support and accelerate learning design, our team can work closely with leaders to understand real challenges and create practical, team-specific learning experiences.

What the learning experience looks like: 

• Delivered as facilitated group workshops, not just self-paced learning 

• Designed around real business scenarios and team challenges 

• Combines curated Skillsoft content + AI-generated role plays and scenarios 

• Includes discussion, practice, and reflection, not just content consumption 

By combining AI with facilitated learning and real business scenarios, we’ve created a more engaging and impactful learning experience. Our teams receive training tailored to the challenges they face every day, leading to higher engagement, stronger knowledge adoption and learning that can be immediately applied in their roles. This new approach has enabled significant improvements across engagement, adoption, and efficiency. 

• 55% increase in engaged learners 

• 40% increase in learning hours 

• Workshop design time reduced from weeks to hours
  

These results reflect the power of using AI to accelerate development while ensuring learning is relevant and usable for our work. A key strength of this approach is its focus on real business needs. Rather than delivering generic programs, our teams work closely with stakeholders to understand what their departments are facing and respond with learning that is practical and relevant to their environment. 

“AI is a powerful tool that has helped us move faster in how we design learning. It allows us to focus on what matters most – driving business outcomes while building thoughtful, practical learning experiences that enable our people to succeed in their work.” said Marie Casteller, Sr. Manager of Learning & Organizational Development at Array Marketing.

This award recognizes not just the results achieved, but the mindset behind the work – one rooted in continuous improvement, curiosity, and a commitment to evolving how we support our people. We see this as an important milestone in our AI journey, not a finish line. As we continue to explore how AI can enhance the way we learn and collaborate, we remain focused on creating learning experiences that are practical, accessible and grounded in the real work our teams do every day while continuing to support our people and future business needs.